In a significant move, “Twitter,” now known as “X” following its acquisition by Elon Musk, has earmarked a substantial $20 million for the remuneration of its content creators. This announcement comes directly from X’s CEO, Linda Yaccarino, who proudly emphasized the platform’s unwavering commitment to investing in its content creators. The revenue-sharing program was initiated in July, complete with specific eligibility criteria.
https://x.com/lindayaX/status/1707760854307889323?s=20
To qualify for X’s ad revenue-sharing program, accounts must meet specific requirements: a minimum of 500 followers and a track record of at least 5 million impressions over the past three months. The program primarily monetizes advertisements that appear on the profiles and posts of these content creators.
A Mutually Beneficial Win-Win for X and Creators The introduction of this ad revenue-sharing program represents a mutually beneficial solution for both X and the creators who call it home. Previously, Twitter had struggled to generate substantial revenue from its bustling social media platform, which led to its acquisition and rebranding as “X” by Elon Musk. Now, this revenue-sharing program not only serves as a boon for content creators but also enhances X’s allure for advertisers.
With content creators increasingly focused on crafting engaging, high-impact content, advertisers stand to benefit by gaining access to a broader and more engaged audience. Consequently, this is expected to fuel an uptick in X’s overall revenue.
In summary, X’s allocation of $20 million to compensate content creators through its ad revenue-sharing program is a pivotal step in fortifying its commitment to its creator community and solidifying its position in the dynamic world of social media.
