In today’s fast-paced business environment, timely and accurate analytics is crucial for decision making. Companies are investing in Business Intelligence (BI) tools such as Tableau or developing in-house solutions to gain reliable insights.
Now, companies require prompt and accurate analytics for informed decision-making. To meet this need, they are increasingly turning to BI tools like Tableau or building their own solutions. However, these platforms may not fully integrate with SaaS platforms, causing significant time, effort, and resource expenditure to set up, scale, and use the product. This also creates friction in the process as teams must leave their primary business application to access valuable data insights.
Cumul.io’s in-platform analytics
Belgian start-up Cumul.io aims to tackle the challenge of incomplete analytics platforms by offering a low-code solution that allows teams to easily integrate analytics into their software, web applications, or websites without the need for engineering assistance. The company recently raised $11.8 million in a Series A funding round led by Hi Inov-Dentressangle.
The solution provided by Cumul.io seamlessly integrates with applications or data sources and provides insights directly within the product, making it a core component without the risk of lock-in.
Cumul.io offers businesses a solution to engage their customers by embedding analytics directly within their SaaS product,” said Karel Callens, CEO and co-founder of Cumul.io, in a statement to VentureBeat. “With an open API, users can easily customize dashboards to fit their individual needs, trigger custom events, and connect with other products in their tech stack. It provides a way to analyze large amounts of data and keep it accessible without the need to switch to a separate platform
Rapid Implementation
Cumul.io’s unique approach to analytics, which involves integrating them within SaaS platforms, has been well received. The company boasts of working with nearly 240 enterprises across 37 countries, including clients such as Selligent Marketing Cloud, Proximus, Dixa, and Sellsy.
With the recent funding round, which was participated in by Axeleo Capital, LRM, and SmartFin, Cumul.io plans to expand its reach globally. Currently, one-third of its revenue comes from North America and the goal is to extend its presence beyond into other regions. Furthermore, the company aims to enhance its analytics platform as well.
