Sunday, November 3, 2024
HomeBlogCumul.io receives $10M in funding after integrating low-code analytics within SaaS platforms.

Cumul.io receives $10M in funding after integrating low-code analytics within SaaS platforms.

In today’s fast-paced business environment, timely and accurate analytics is crucial for decision making. Companies are investing in Business Intelligence (BI) tools such as Tableau or developing in-house solutions to gain reliable insights.

Now, companies require prompt and accurate analytics for informed decision-making. To meet this need, they are increasingly turning to BI tools like Tableau or building their own solutions. However, these platforms may not fully integrate with SaaS platforms, causing significant time, effort, and resource expenditure to set up, scale, and use the product. This also creates friction in the process as teams must leave their primary business application to access valuable data insights.

Cumul.io’s in-platform analytics

Belgian start-up Cumul.io aims to tackle the challenge of incomplete analytics platforms by offering a low-code solution that allows teams to easily integrate analytics into their software, web applications, or websites without the need for engineering assistance. The company recently raised $11.8 million in a Series A funding round led by Hi Inov-Dentressangle.

The solution provided by Cumul.io seamlessly integrates with applications or data sources and provides insights directly within the product, making it a core component without the risk of lock-in.

Cumul.io offers businesses a solution to engage their customers by embedding analytics directly within their SaaS product,” said Karel Callens, CEO and co-founder of Cumul.io, in a statement to VentureBeat. “With an open API, users can easily customize dashboards to fit their individual needs, trigger custom events, and connect with other products in their tech stack. It provides a way to analyze large amounts of data and keep it accessible without the need to switch to a separate platform

Rapid Implementation

Cumul.io’s unique approach to analytics, which involves integrating them within SaaS platforms, has been well received. The company boasts of working with nearly 240 enterprises across 37 countries, including clients such as Selligent Marketing Cloud, Proximus, Dixa, and Sellsy.

With the recent funding round, which was participated in by Axeleo Capital, LRM, and SmartFin, Cumul.io plans to expand its reach globally. Currently, one-third of its revenue comes from North America and the goal is to extend its presence beyond into other regions. Furthermore, the company aims to enhance its analytics platform as well.

Callens announced that in the next year, Cumul.io will be launching a series of new features aimed at enhancing performance and modular analytics. These plans include increasing the platform’s analytical capabilities, improving ease of use, and ensuring robust performance and scalability.
Mordor Intelligence reports that the global market for embedded analytics was valued at $36.08 billion in 2020 and is projected to reach $77.52 billion by 2026, with a growth rate of 13.6%.
RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -

Most Popular

Recent Comments