Electronic mail, or email, has become one of the most popular communication methods of the modern era. With email services, individuals can compose, send, store, and receive messages over a recognized electronic communication system. Additionally, it allows individuals to attach various computer-related files, such as images, audio entries, word documents, and computer-generated spreadsheets, making it an effective tool for exchanging information on the internet. Email is not just ideal for personal purposes but for business purposes as well.
In fact, email has become one of the popular promotional tools used in internet marketing. According to a study conducted by the Winterberry Group, an online-based company that provides consulting services for marketing, direct marketing, and marketing technology, email promotions yield an average return on investment of $15.50 for every dollar spent. This is equivalent to a 17 percent return on investment compared to conventional mail campaigns and 73 percent more than telemarketing campaigns.
In other words, the study shows that email promotion is not just a popular promotional tool but also a cost-effective strategy for internet marketing businesses. By sending out at least a single email newsletter to interested individuals, businesses can build their subscriber base, which will become their primary source of web traffic and revenues. With every dollar spent on sending out email newsletters, businesses can save substantial amounts of money from acquiring prospects and clients.
Email is an effective method of communication that allows individuals to send, receive, store, and attach files through electronic means. Not only is email useful for personal communication, but it is also an important tool for business purposes, particularly in Internet marketing. Studies show that email promotions are a cost-effective strategy for businesses, with an average return on investment of $15.50 for every dollar spent.
To establish relationships with potential clients and convert them into long-term product evangelizers, it is important to send relevant email communications to those who have requested them. However, it is crucial to follow certain rules in email promotion to achieve marketing objectives, such as increasing repeated orders, converting web traffic into clients, and building brand awareness.
One important rule is to send email correspondence only to individuals who have requested it. For example, if promoting a merchant’s travel and adventure planning website, only send email newsletters containing relevant articles on travel to subscribers who have expressed interest in that topic. It is important not to mix different newsletter bases in an effort to increase mailing volume, as this can lead to loss of potential and existing clients. Instead, regular updates with relevant information on various topics should be sent to maintain a positive relationship with subscribers.
Consistency in email newsletter frequency is the second rule to follow when using email promotion for your internet marketing business. Depending on your type of business and your subscribers’ interests, you may want to send weekly or monthly newsletters. Once you have established the appropriate sending frequency, stick to it. Consistency will help you attract more potential clients since they will know when to expect your newsletters.
In addition to the above rule, there are other considerations to keep in mind to help you gain more potential clients for your internet marketing business:
- If you have a mailing list, you should use an autoresponder service. This service sends out regular email newsletters to your mailing list without requiring any human intervention.
- Along with an autoresponder service, you should include opt-in forms on your website. These forms allow individuals to add their names to your mailing list. The autoresponder company will provide an HTML code to be pasted into your website.
- Utilize the tracking system provided by your autoresponder service to determine which email newsletters are opened by your subscribers and lead to additional web traffic to your site.
By following these rules and considerations in email promotion, you can achieve your marketing goals and succeed in your internet marketing business.
