Blogging began in the late 1990s as a means for visitors and readers to voice their thoughts or opinions on a particular web page through single-sentence comments. This concept has now grown into people sharing individual views on any subject imaginable. And since advertising has tapped into blogging’s potential, here are five reasons why it should be used as an Internet marketing tool.
1.Blogging is easy.
It is the easiest way to get your piece on the internet. Anyone can read and type, or at the very least click a mouse. You just write your ideas, experiences, and new products on your virtual paper, and hope that the truth comes out and convinces your readers to try your products as well. It is possible to blog and advertise on the Internet if you have a PC and an Internet connection (who doesn’t?)
2. Blogging is authentic.
In today’s day and age where advertising saturates our lives, we question the credibility of promoters’ claims. But in blogs, real people share real-life experiences, unaffected by advertising. You definitely want to buy a tried and tested product. Reading blogs about people’s first-hand experiences is like talking to people about their first-hand experience.
3. Blogging is free.
Since blogging has not yet been proven to be an effective online advertising medium, most websites see it as something to supplement current marketing tools, so they offer it for free. Free webtime is definitely a bonus for businesses that are just getting started. Obviously, paid blog pages can increase income for your business that is rapidly growing.
4. Credibility
As your blog evolves, so too does your credibility. Writing regularly on a particular topic allows readers to come to rely on you as an expert source. This will result in an increase in readership and other bloggers linking to your content. With ensuring recognition from companies and organizations, new opportunities such as affiliate marketing or blog-based advertising may be presented.
5. You can build your market by blogging.
Chances are, you only have your mom reading your posts unless you are a Hollywood star. Mom has lots of friends, so she tells her friends about your blog site. You do not have to rely on Mom for increased readership. Here are some ways to build your blog market:
-By using your e-mail. Today, blogging has overtaken email in terms of reaching and expanding a market quickly and effectively. As a result of speed and quick access, logging in and downloading e-mail takes longer than visiting a blog. Let them explore your site by using a short email message as a teaser to your blog site. If you are writing an e-mail on a completely different subject, use your signature to include a link.
– It is easy to get your readers‘ e-mail addresses by giving them the opportunity to subscribe to your blog site. Keep exclusive information for subscribers as a way to entice readers to subscribe and provide their email addresses. When you use their e-mail addresses, be careful not to spam them, as the last thing you want is a comment on your blog accusing you of spamming.
– To better understand your readers, conduct a simple survey. Ask consumers for feedback on a post you shared, a link you shared, or a trial you shared. By doing so, you are almost interviewing your readers without the commitment and intrusion of face-to-face interviews.
– Join a blog network – A blog network consists of blog sites that share a common industry, interest, readership base, payment method, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. It is clear that more bloggers is better than one.
– You can increase readership for your blog by using RSS feeds. RSS feeds are one of the fastest growing technologies on the Internet today. Having a variety of feeds on your blog site will add interest.
Use blogging as an Internet marketing tool to boost your business.
