Digital marketing is the utilization of online distribution methods to promote products and services. This approach is both efficient and cost-effective as it can be done through various channels such as mobile phones, websites, emails, and digital billboards.
Digital marketing is a combination of direct marketing and Internet marketing. Traditional marketing methods are executed digitally to reach a wider audience. It can be in the form of pull marketing, where the customer needs to extract the content, or push marketing, where the content is delivered directly to the customer.
Pull digital marketing requires the customer to actively search for the promotional content, such as websites, forums, and blogs. The customer has to make the extra effort to access the content, but there is no additional cost for sending the information. The customer doesn’t have to opt-in for such promotions and the message is not personalized. However, the click-through rate can be considered to determine the number of clicks the message received.
Push digital marketing, on the other hand, delivers the content directly to the customer. Examples are SMS, MMS, and instant messaging. The customer has to opt-in for such promotions and the message can be personalized. The customer can be traced and targeted for future promotions. Digital marketing allows businesses to reach their target audience in a cost-effective and time-saving manner.
Digital marketing is the practice of promoting products through online distribution methods. It is a cost-effective and time-saving approach that utilizes various digital platforms, such as websites, emails, cell phones, digital billboards, and banner advertisements. Digital marketing combines elements of direct marketing and Internet marketing and executes traditional promotional methods in a digital form.
One form of digital marketing is pull marketing, where customers must actively seek out the promotional content. This form of marketing includes websites, forums, and blogs, which require customers to click on a URL to view the content. The content does not have to follow any specific guidelines and there is no additional cost to send the information, but customers must make the effort to access it. The customer does not have to opt-in for this type of promotion, and the content cannot be personalized, but the click-through rate can be tracked.
Push digital marketing, on the other hand, requires effort from both the marketer and the customer. The marketer must send the content to the customer, who must then make the effort to receive it. This form of marketing, which includes SMS, MMS, emails, and RSS podcasting, is highly effective and creates brand recognition. Since the content is sent to individuals, it can be personalized, and the marketer can track whether the message was opened, deleted, or viewed. The customer’s information, such as their name and geographical location, can also be traced.
However, there are rules and regulations that must be followed when using push digital marketing. Marketers risk having their messages rejected or blocked if they do not comply, resulting in temporary or permanent blacklisting. To achieve the best results, both pull and push marketing should be used in conjunction. A smart marketer uses multiple channels, such as emails and SMS, and sends a variety of messages, including text, animations, audios, and videos.
If a large group of people need to be reached through email, marketers can hire email service providers to send the messages on their behalf and ensure that the messages are not considered spam.
Federal laws, like the CAN SPAM Act, have been enacted to protect consumers from the malicious actions of unethical marketers who will stop at nothing to push their products and from hackers or spammers with harmful intentions, such as installing adware or spyware on individuals’ computers. Despite this, much of the marketing still requires opt-in consent.
