With just one click, a business blog can provide you with incredible business opportunities while saving you thousands of dollars. In order to position your products effectively in the market, blogs are user-friendly, customizable, and flexible media.
Business bloggers have a distinct advantage over their competitors. Here are a few:
Word-of-Mouth.
According to a survey, there are currently 14 million blogs, with 80,000 more added every day. About 30% of the 50 million people who use the Internet are blog readers. With the Internet, information spreads so quickly, especially if an impressive write-up goes with your product. In no time at all, your blogs will be shared with hundreds of potential clients.
Loyalty
Open communication with your customers promotes trust and loyalty among them. By responding to their questions and comments, you make them more willing to try your products and services.
Feedback
Observe your customers’ thinking and behavior patterns. This will enable you to improve your products faster. You can also address your customers’ concerns immediately.
Community halo-effect.
Bloggers are friendly, helpful, and reasonable. They are more than willing to create blogosphere comments about your product. It’s as simple as embracing the culture and taking an active part in it, and your product will definitely be considered during their next supermarket visit.
You can improve your marketing results by submitting your business blogs to blog search sites and directories. Don’t forget to include your URL in with them. To keep readers coming back, read up your blogs, move on to the next and click on again for updates, make sure your blogs contain exclusive, valuable information and are updated constantly.
The blog is like a booth at the biggest trade show on earth every day. Marketing opportunities are just around the corner waiting to strike your sale scales.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs to get the best benefits. Use effective keyword phrases to generate high ranking status in the search engine traffic. This will increase your chance of people finding your website and visiting your blogs. More traffic means more sales.
This can be achieved by using RSS news update feeds which can be read through RSS reader applications. This is a very useful tool for internet marketers and businesses.
Then your company is ready to start blogging if you are already convinced of the benefits of business blogs for marketing and targeting sales increase. In order to determine if blogging will help you achieve your business objectives, you must first consider your company’s business objectives.
- There are a number of blogs dedicated to explaining the do’s and don’ts of blogging. Read them! Include consumer-focused blogs in your reading materials as well.
- Set up several test blogs as soon as possible.
It’s now time to start setting up your blogs if your first attempt worked well.
1. If you opt for paid blog services, your artist can design and layout your blog site to match the company’s identity and needs. Blog hosting services provide pre-designed templates.
2. This will be a test of your flexibility and open-mindedness since results may go against your set goals. It is a good idea to have a list of topics you want for your blogs but make sure they are in line with your business objectives.
3. When blogging, remember the following safety measures:
- There are sometimes legal issues involved in blogging; it is safer to include disclaimers and liability limitations;
- It is the responsibility of the corporate communication and legal departments to educate senior management on how blogs might affect their businesses;
- Establish blogging policies; limit who can blog and what information can be made public;
- Your readers will shy away from you if you write an outright marketing blog;
- Update, relevant, and freshen content;
- Strengthen the company’s core values; and,
- Employees should be encouraged to use it.
4. Before moving on to marketing, start blogging and complete 20 posts.
5. The fifth step is to begin marketing.
6. Measure your results after monitoring the comings and goings of readers regularly.
7. As long as the blog site matches your company’s identity, you can always adjust your designs.
8. Be consistent with your topic at all times.
9. Try to have unrelated topics with general and broad appeal.
10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.
