Studies have shown that radio is an effective medium for advertising products. In between the programs, advertisements are being shown for products and services. People listen to the radio for entertainment, usually to listen to the latest music or their favorite radio program.
Since radio has almost slipped behind the audio-visual medium, the TV, and the Internet, other marketing strategies are needed to maintain the benefits of audio advertising.
During this time, the benefits of using music on websites were discovered. Before, music was available only as downloadable MP3 files on the Internet. Companies were even able to get a lot of traffic by hosting downloadable music on their servers. Every Internet marketer knows that website traffic is crucial to boosting product and service sales.
Artists, musicians, and record companies have lost millions of dollars due to illegal music downloads.
Secondly, Internet music streaming became popular. Unlike the former, radio streaming does not allow the downloading of music files, thus protecting the copyrights of artists and record labels.
In order to stream audio from your site, there are several ways. One is to stream a radio program. You can find free affiliate programs that allow you to stream their radio content.
You will have new audio content on your site every time it is visited. What’s even better is that the content is being updated without you having to do much.
It was necessary for you to sign up with an Internet radio station and embed the link on your blog or website.
Streaming mp3 files is also an option. You can do this by uploading your mp3 files to a server and adding links to them to your website. When a link is clicked, the browser opens a media player window and plays the file. However, since the file is in mp3 format, you can also download it. If you intend to use this type of streaming, make sure that you have a permit from the copyright owner. Downloading music files without authorization is illegal.
This is a short instruction on how to stream music to your blog or website using playlists. Playlists are m3u files, so if downloaded, they will not play in offline mode.
1. The first step is to save your mp3 or wma file to the server.
You can skip this step if you know the file exists on another server and the link to that file is .mp3 or .wma.
2. Start your text editor and type the path to the file.
Including the http:// and file extension. Repeat this step until all the files you wish to include in the playlist are included.
3. Save the playlist as a .m3u file.
4. You can upload the m3u file to your server or to the directory where the music files are stored.
5. In your HTML editor, embed a link to the m3u file.
Through this, you can also set whether you want the playlist to autoplay if someone visits your site or if you want the visitor to control the playback. You can also set the volume.
Whenever your site is visited, the songs in the playlist will be buffered, streamed, and played one after another after the code is embedded in the html file. By using the media player controls, the user can skip forward or go back in a playlist with several songs.
You can use this setup to customize the type of music played on your website. You can even play recordings related to your product to enhance product awareness.
If it will increase traffic to your website, why not ask programmers for help. After all, having audio on a website is proven to increase sales.
